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Market Report Italy

Italy is Europe's Trending Destination

This summe there is one destination that has exceeded all expectations. The following analysis highlights how Italy’s hotel sector is thriving in bookings and room rates in addition to assessing how online trends set up a summer to remember for Italian hoteliers.






Market Report U.S.

STR and Tourism Economics Lower Growth Forecast for U.S. Hotels

For 2023, growth in revenue per available room (RevPAR) was lowered by 0.5 percentage points, due to a 0.6ppt downgrade in occupancy growth. For 2024, the RevPAR growth projection was also lowered 0.5ppts on a 0.5ppt downgrade in occupancy. Average daily rate (ADR) was upgraded 0.1ppts for 2023 but kept flat for 2024.


Hotel Performance Trends

Weekly Global Hotel Performance Trends from STR: 23-29 July 2023

Global occupancy (excluding the U.S) climbed 0.3ppts to 72.8%, resulting in another post-pandemic high and a YoY gain of 5.2ppts. Comparing against pre-pandemic times, the matched week in July 2019 marked the high point of global occupancy at 75.9% (+3.1ppts higher compared to 2023). Global ADR remained over US$150 at US$154, which was up 10.5% YoY with RevPAR of US$111 up 19% YoY.



Hotel Performance Trends

Weekly Global Hotel Performance Trends from STR: 16-22 July 2023

Weekly global occupancy (excluding the U.S.) reached a post-pandemic high (72.5%) for the seventh time this year, narrowly clipping the previous peak recorded in the prior week (+0.1ppts WoW). The measure was up 5.4ppts YoY. ADR continued to grow strongly, up 11.6% YoY with RevPAR improving 20.5% YoY to US$113, which was the fourth highest result since March 2020.