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Hotel Related Internet News

Hotel Reputation Management

These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.

Online Distribution

U.S. Online Channel Share Expected to Remain Unchanged Through 2026

Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.

Hotel Web Sites

Ritz-Carlton Brand Launches New Websites

The comprehensive redesign touches, more than 110 each individual hotel websites,, and the six Reserve property websites

Online Bookings

How the Internet Screwed Up Air Travel - Business Insider

When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.

Google Analytics

GA4 for Hotels: Everything Hoteliers Need to Know - By Connor Zahrobsky

Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.

Digital Marketing Strategy

REIT Alert: Website Valuation for Hotel Investors - By Leanne DeMaille

In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.

Hotel Website Design

Vizergy Announces New Website for Long-Time Client - Trapp Family Lodge

The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.

Social Media News

Twitter is Dying - Tech Crunch

Since Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.

Hotel Web Sites

Do You Need to Update Your Website? - By Daisy Tackett

Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.

Hotel Content Marketing

Track Users Across Apps and Websites With Latest Google Analytics Update - Contently

For content marketers, GA4 offers more detailed data on the user's journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With a clearer map of how users got to your content and what they're likely to do next, marketers can set more specific goals for which content types to produce and how to measure their success.

Hotel SEO

Keyword Research for Hotels - By Jeremy Razook

Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky. Here are some keyword research tips to help you identify the right keywords to use on your hotel website.

Search Engines

A Search Engine by Apple? - Moz

Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.