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HSMAI News Page 2



Diversity And Inclusion

Leading for a Culture of Inclusion and Belonging - By Lori Kiel and Karen Wollard

While 18.8 percent of people working in hospitality are Black, just 1.5 percent of hospitality professionals in director positions or above are Black, according to the Castell Project (2022). Last September, the HSMAI Foundation commissioned research together with Tourism Diversity Matters to hear how Black professionals in commercial professional positions at the manager level and above felt about their experiences.



Key Performance Indicators

A Key Performance Indicator Guide for the Commercial Strategist from HSMAI

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.


HSMAI Sales Leader Forum

The Evolution of Hospitality Sales - By HSMAI's Rising Sales Leaders Council

In 2022, a diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution. Amidst a major turning point for domestic and international travel rebounding from COVID-19, we aimed to find consistencies, gain understanding, and share real-world experience in the evolution of the sales process.



State Of Talent Report

HSMAI Second Annual State of Talent Report - By Robert A. Gilbert

This report dives into eight talent-related trends we have identified as key considerations for attracting new talent, developing emerging talent, and engaging existing talent. Within each trend, we offer resources so you can learn more and actionable advice to leverage within your company



Hotel Sales

Seven Ways to Improve Hotel Sales Efficiency - By Katie Davin

The saying 'time is money' is especially true when it comes to sales. For a hotel sales team to be effective, they need to have enough time to actually sell. However, many hotel sales teams are bogged down with administrative tasks and other duties that leave them with less time to sell.


U.S. Hotel Industry Outlook

HSMAI Perspective: Anticipating 2023 - By Robert A. Gilbert

For many in the hospitality industry, 2022 has been a year of recovery that has exceeded all expectations. Leisure travel has continued to exceed expectations, group travel has started to rebound in more markets, and many are continuing to experience record level ADR growth. Unfortunately, not everything is rosy, and effects of the pandemic are still being felt in labor shortages, especially at the unit level of hotels.