While some are anxious about what AI means for the future of marketers, we all agreed that the human touch is needed to utilize AI effectively, whether that is in content creation or brainstorming. Insights from the HSMAI Rising Marketing Leader Council.
ChatGPT is an AI chatbot that has gone viral for its ability to have a humanlike conversation and advanced capabilities. It can write essays, craft resumes, explain quantum physics, or even recommend a recipe based off what’s in your fridge. However, users are finding creative ways to harness the power of this AI chatbot, including sorting through vacation lodging with best prices, putting together travel itineraries, and more. I brought the topic to a recent HSMAI Rising Marketing Leader Council meeting.
9 Ways We Are Applying and Experimenting with AI
- Sparking creativity and brainstorming for marketing campaigns.
- Generating ideas for projects to get over the initial writer’s block.
- Copywriting for marketing needs. For example, “Write a wedding flyer for X hotel.”
- Reaching niche demographics in a targeted way, such as pet messaging for those who travel with pets.
- Personalized text message responses to in-house guests.
- Planning travel with personalized itineraries.
- Creating automated emails after guests check out.
- Crafting personalized review responses.
- Organizing data to assist with data analysis.
Yes, But…
While some are anxious about what this means for the future of marketers, we all agreed that the human touch is needed to utilize AI effectively. Whether that is in content creation or brainstorming – we use AI generated content as a jumping off point and then use our own strategy and creativity to take it to the next level. One thing is for sure: We are excited about the future of AI.
Bianca Sewake is the Social Media Manager for Aqua-Aston Hospitality, LLC, and a HSMAI Rising Marketing Leader Council Member. Connect with Bianca on LinkedIn.
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