Marriott Bonvoy wants people to know that it’s more than just Marriott - the hotel chain actually has 30 brands under its umbrella and 500 boutique hotels. To get the message across to younger consumers, Marriott Bonvoy is taking an educational approach to its advertising to showcase the various experiences across its offerings.
New Hospitality Package Offers Hundreds of Discounts for Emerging Artists, Tour Crews and Festival Goers on the Road this Summer
The pandemic created more discerning consumers with higher expectations for their travel experience, from booking a place to stay to the taxi ride home. The Traveler Value Index 2023 examines what people value in their travel experience compared to priorities and considerations shaping decisions and investments across industry professionals.
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The term 'DMO' is a relic of the past. While many in the tourism industry have shifted away from the traditional 'Destination Marketing Organization' moniker to position themselves as a more modern 'Destination Management Organization' that takes a more active role in coordinating, advocating and promoting the various partners and stakeholders in their destination.
To participate, travel advisors are invited to watch a short video on Hilton’s Environmental, Social and Governance initiatives and complete a short quiz.
Having the right package description is crucial to attract guests to your hotel because it is often the first thing that potential guests see when they are considering booking a stay.
In our recent 2022 Most Visited Destinations Report research, the travel demand has not subsided. These latest travel industry trends show that travel intent continues to increase: eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan to take two.
Whereas most sales conversations these days happen in email and in-app message exchanges, personalized video emails allow salespeople to stand out.
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While 18.8 percent of people working in hospitality are Black, just 1.5 percent of hospitality professionals in director positions or above are Black, according to the Castell Project (2022). Last September, the HSMAI Foundation commissioned research together with Tourism Diversity Matters to hear how Black professionals in commercial professional positions at the manager level and above felt about their experiences.
Launching last week, the first instalment follows celebrated sustainable fashion designer Mara Hoffman, President/Creative Director of her brand, as she enjoys an intimate holiday with family and friends in Mexico.
Zooey Deschanel stars at Choice Hotels' Fairy Hotel Mother
Burnout is most common among high achievers and is often related to being short-staffed and high turnover, both prevalent in the current climate. Over the last year, burnout has been a recurring topic for the Rising Sales Leader Council as we’ve brainstormed ways to prevent burnout in ourselves and our teams.
The message is already out. Travel companies have been turning to video-sharing app TikTok to build brand awareness. As the most downloaded app two years in a row, TikTok promises global reach, especially with younger generations of travelers.
HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.
In 2022, a diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution. Amidst a major turning point for domestic and international travel rebounding from COVID-19, we aimed to find consistencies, gain understanding, and share real-world experience in the evolution of the sales process.
Through its partnerships, Meet Boston seeks to provide important industry networking forums, act as a conduit to local leadership, and share specialized, educational workshops.
Social Media Engagement Benchmarks for Travel Brands
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for individuals across your company. But what should a strategy focus on to make it robust, effective and meaningful?
Competing against large hotel chains and OTAs with extensive marketing budgets can be intimidating for independent lodging businesses. To stand out online and attract travelers, you must develop creative and compelling ad campaigns and use them strategically. With demand expected to reach new heights in 2023 and travelers focusing on experiences, advertising can be a very effective way for hotels to reach their target audience and drive direct bookings.
The saying 'time is money' is especially true when it comes to sales. For a hotel sales team to be effective, they need to have enough time to actually sell. However, many hotel sales teams are bogged down with administrative tasks and other duties that leave them with less time to sell.
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Hotel Brands Drive Loyalty Among Less-Frequent Travelers
One day a few months back, the main phone line rang at our headquarters office. Can you imagine the surprise when our receptionist heard a man’s voice saying this: 'Hello, this is Doug Kennedy calling for Doug Kennedy.' At first, she thought it to be a prank, but thankfully she did not hang up on him, because it was in fact Doug Kennedy, President & CEO of Peapack-Gladstone Bank. As it turns out, Doug Kennedy had been personally spearheading an internal initiative to take his relatively small but mighty bank to even higher levels of service.