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Hotel Marketing News Page 2

Brand Marketing

Why Marriott Bonvoy Wants Everyone to Know It's More Than Just a Hotel Chain - Digiday

Marriott Bonvoy wants people to know that it’s more than just Marriott - the hotel chain actually has 30 brands under its umbrella and 500 boutique hotels. To get the message across to younger consumers, Marriott Bonvoy is taking an educational approach to its advertising to showcase the various experiences across its offerings.



Traveler Value Index

Understanding the Gap: Examining the Differences Between Evolving Traveler Expectations and Industry Perceptions - By Robert Torres and Haley White

The pandemic created more discerning consumers with higher expectations for their travel experience, from booking a place to stay to the taxi ride home. The Traveler Value Index 2023 examines what people value in their travel experience compared to priorities and considerations shaping decisions and investments across industry professionals.



Destination Marketing

Why You Should Abandon 'DMO' in 2023 - By Trey Williams, VP, Strategic Planning, MMGY

The term 'DMO' is a relic of the past. While many in the tourism industry have shifted away from the traditional 'Destination Marketing Organization' moniker to position themselves as a more modern 'Destination Management Organization' that takes a more active role in coordinating, advocating and promoting the various partners and stakeholders in their destination.





Destination Marketing

White Paper - The Six Steps for Effective Destination Marketing in 2023

In our recent 2022 Most Visited Destinations Report research, the travel demand has not subsided. These latest travel industry trends show that travel intent continues to increase: eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan to take two.




Diversity And Inclusion

Leading for a Culture of Inclusion and Belonging - By Lori Kiel and Karen Wollard

While 18.8 percent of people working in hospitality are Black, just 1.5 percent of hospitality professionals in director positions or above are Black, according to the Castell Project (2022). Last September, the HSMAI Foundation commissioned research together with Tourism Diversity Matters to hear how Black professionals in commercial professional positions at the manager level and above felt about their experiences.


One&Only Marketing Campaign

One&Only Launches Global Brand Campaign

Launching last week, the first instalment follows celebrated sustainable fashion designer Mara Hoffman, President/Creative Director of her brand, as she enjoys an intimate holiday with family and friends in Mexico.





TikTok Marketing

Travel Marketers Still Seeking Higher TikTok Profile - PhocusWire

The message is already out. Travel companies have been turning to video-sharing app TikTok to build brand awareness. As the most downloaded app two years in a row, TikTok promises global reach, especially with younger generations of travelers.


Key Performance Indicators

A Key Performance Indicator Guide for the Commercial Strategist from HSMAI

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.


HSMAI Sales Leader Forum

The Evolution of Hospitality Sales - By HSMAI's Rising Sales Leaders Council

In 2022, a diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution. Amidst a major turning point for domestic and international travel rebounding from COVID-19, we aimed to find consistencies, gain understanding, and share real-world experience in the evolution of the sales process.






Advertising For Hotels

Advertising Your Lodging Property in 2023

Competing against large hotel chains and OTAs with extensive marketing budgets can be intimidating for independent lodging businesses. To stand out online and attract travelers, you must develop creative and compelling ad campaigns and use them strategically. With demand expected to reach new heights in 2023 and travelers focusing on experiences, advertising can be a very effective way for hotels to reach their target audience and drive direct bookings.


Hotel Sales

Seven Ways to Improve Hotel Sales Efficiency - By Katie Davin

The saying 'time is money' is especially true when it comes to sales. For a hotel sales team to be effective, they need to have enough time to actually sell. However, many hotel sales teams are bogged down with administrative tasks and other duties that leave them with less time to sell.




Hotel Sales

Hotel Hospitality Stories I Learned While Training One Of The Best Banks In The World! - By Doug Kennedy

One day a few months back, the main phone line rang at our headquarters office. Can you imagine the surprise when our receptionist heard a man’s voice saying this: 'Hello, this is Doug Kennedy calling for Doug Kennedy.' At first, she thought it to be a prank, but thankfully she did not hang up on him, because it was in fact Doug Kennedy, President & CEO of Peapack-Gladstone Bank. As it turns out, Doug Kennedy had been personally spearheading an internal initiative to take his relatively small but mighty bank to even higher levels of service.