As the markets have opened up and travel continues to rise, Hoteliers should not ignore this important market segment - Corporate clients to maximize occupancy and revenue.
Thanks to Tripadvisor Sponsored Placements, hotels can bid to the top of the Tripadvisor search results for any given destination. Before you make a decision about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate.
The good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.
Building loyalty in travel has been a hair-puller for the industry since the early days of the internet.
Peninsula team members - from chefs to drivers - share the backstories that connect them to the cities they call home,
Every business comes across commercial or internal operational challenges from time to time. But the businesses that are underpinned by a strong marketing and communications framework experience these challenges less frequently, and glide through issues more easily.
The skills required to succeed in hotel group, event, and BT sales are going to be hugely different here in 2023, but the disruptions that have caused these changes began much earlier. Traditionally, succeeding in hotel sales was more about personality than process. Target rates were locked-in well ahead of time and fees were few, so negotiations were much simpler. A focus on filling the house made it easy to get concessions approved, but since most planners and BT buyers were novices, they weren’t asking for that much anyway.
More than 20 European all-inclusive resorts are now bookable through Hyatt channels as part of Hyatt’s Inclusive Collection, a global portfolio of nine distinct all-inclusive resort brands
Marriott bounces back from a global travel lull with a renewed focus on leisure travel and home rentals. But it took the right partner to help it succeed.
Hotel Indigo today unveils a reimagined visual identity and brand website. Rooted in the art of storytelling, the boutique lifestyle brand’s new look celebrates creative expression through illustrations conveying the unique spirit of Hotel Indigo’s vibrant neighborhoods across the world.
First collaboration milestone completed as majority of the Lindner hotel portfolio becomes visible on hyatt.com
In September, I met with the HSMAI Rising Leaders Council to discuss how effective TikTok can be as a marketing platform. Here are some ideas to think about when launching or developing your TikTok channel.
With costs rising and flow more difficult to achieve, sales teams must exceed revenue expectations for hotels and/or ownership to achieve acceptable profit levels. The HSMAI Sales Advisory Board got together to discuss how to meet those revenue expectations.
Marriott Bonvoy members can now exchange their Marriott Bonvoy points for Rakuten Points
Members can explore more than 200 experiences offered globally, focused on meeting members where they are on their wellbeing journeys
The HSMAI Sales Leader Forum last week in Frisco, Texas, included strategic conversations, thought leader keynotes, and collaborative roundtables. Read on for key takeaways from the event that highlighted important trends and provided critical insights and best practices.
Based on the conversations I’m having with KTN sales training clients, it seems that demand for groups and events is coming back quicker than expected, so sales revenue targets for 2023 have been raised accordingly. With all the continued uncertainty in the economy and with Covid 19 still refusing to go away, it’s going to take more than a reactive sales culture to achieve those goals. Therefore, this is a wonderful time to establish new sales habits.
Shares inspiration behind some of the world's best designed hotels
In this episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sales of the year.
Gill Day, Snr. Director Global Sales & Marketing, CWT Meetings & Events on the engagement economy and how to invest in a relationship to make it last for the long-haul.
TikTok has become a worldwide phenomenon spanning across age groups and a marketing tool for both B2C and B2B brands
Radisson Hotel Group has today announced its new Radisson Rewards loyalty program which will open doors for guests to enjoy valuable and exclusive benefits faster, with VIP members advancing to the highest tier twice as fast as before.
Today, Scandic is launching a new communication concept, 'Your friend in town', along with the company’s first international advertising campaign since 2018.
Carefully crafted content, designed to educate and help your audience boosts your digital performance and supports your sales funnel
A former global sales leader, I have long been inspired by ancient tome The Art of War by Chinese philosopher and military general Sun Tzu. I lived in the Asia Pacific region for many years, and the influence of Chinese writers and philosophers made even more of impact on me. Sun Tzu’s philosophies are still frequently referenced, not least in relation to business strategy and management.