STAAH unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022. Major players Booking.com, Agoda and Traveloka top the global list at positions one, two and three respectively.
Once the standard for hotel website development, the traditional content management system, or CMS, was (and is still) used to store and serve elements related to content such as text, images and more to end users. Recently, aggressive advancements in technology are moving the traditional CMS to the back-burner in favor of a headless approach. So, what is a headless CMS?
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy.
Kimpton Hotels & Restaurants released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
While many people would assume just looking up the most heavily searched phrases and integrating them into your website copy is how keyword research works, it’s actually one of the worst things you can do, and we’re about to tell you why.
80% of U.S. survey respondents said they began travel research online - and 37% start on Google
Business experts, as well as academics, have come to recognise a global phenomenon that has emerged from the scourge of the pandemic and its similarly odious sibling, the current economic downturn – and that is, the opportunity to collaborate and innovate.
Twitter Inc CEO Elon Musk is likely to announce a fee of $8 per month for verified users to retain their verified badge (blue tick) on their profiles soon. Following this news, influencer conversations surged dramatically, reveals the Social Media Analytics Platform of GlobalData.
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.
This summarizes everything I’ve seen working on LinkedIn today, and shows you how to get the most out of this important platform. I studied the profiles of hundreds of hoteliers to identify best practices you can use this week. (Bonus: I also included a list of 1,400+ hotel operators you can follow and learn from on LinkedIn.)
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024.
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever.
You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers correctly
Measuring the ROI for investing in translations might prove slightly trickier than other conventional costs, as the metrics may not be as easily available. This is all the more confounding in the hospitality and travel business. What kind of formulas are there to help gauge how much more bang you are getting for every buck you invest in getting your website translated into Korean, or your menus into Japanese?
In this article, we’ll cover the tools and approach independent hotels can use to increase direct bookings and reduce OTA reliance. We call that a winning OTA strategy.
The travel enthusiasts of today are more connected and informed than ever. Travel trends have always morphed and changed with societal trends. However, with the invention of the Internet, traveler desires now evolve much more rapidly.
Technology is rapidly changing and everything being online these days can make your life hassle-free. With so many simple tools available we have gathered a few names which might make your life easy.
People look for comfort, convenience and a welcoming warmth in the places they choose to stay and these are often a combination of several important aspects. In this article, let’s look at some of these things which people must consider before making their hotel reservations.
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
New SEO product expands hotels’ online footprint, targets strategic audiences and increases direct bookings with 1 proven SEO package
Starting this August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results. These new factors will look at both the strength of the listing itself as well as reviews and ratings that place a priority on the ‘guest experience’ at your hotel.
Facebook ads are a great way to increase the reach of your hotel's marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.
It gets hard to keep up with the ongoing trends and altering technological developments. This is where we get to witness the basic economic process which is about increasing demand with the increasing technological developments. Especially when this demand is pent-up followed by a period of subdued spending.
Search the term 'mobile-friendly website' on Google. There are nearly 1,800,000,000 results. With all this hype, are you wondering what this term means? Importantly what it means for your hotel?