Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
One interesting challenge with building the new Divi site was utilizing the bones of our Interstellar template and customizing it entirely, pushing this popular template to new limits. Because of Divi’s need to showcase multiple properties through their home site, we built home pages within the site for each property. This project required building out over 100 pages and creating a large amount of content, including a custom amenities widget showcasing each property’s unique features.
Vizergy Creative Director Jeremiah Mathews and his team relished the design experience, commenting “this website was an incredibly cool design challenge. We had to build out landing pages for each location operated by Divi, essentially creating a website within the website to give each property its own dedicated space.” Other impressive build features include their Specials page, which allows for advanced filtering for a variety of packages. When guests click “Check Availability” through the page, it automatically populates the promotional code, a powerful yet subtle feature that drives more direct bookings.
Because of Divi’s beautiful properties and views, we knew we had to bring something special to their photo galleries. Instead of just displaying pictures, we integrated 360-degree room photos, virtual room tours, maps, and fliers for events and specials. These touches allow potential guests to fully immerse themselves in the experience, giving them that push to book direct.
Through custom widgets, thoughtful touches, and a strong existing relationship with Divi Resorts, we were able to create a website that fully showcased each property while giving them each a distinct feel.
About Vizergy® Digital Marketing
For more than 20 years, Vizergy has served the hospitality industry with leading marketing technologies, knowledgeable talent and exceptional service for clients worldwide. The company deploys complete travel life-cycle marketing solutions from conversion-optimized website design to award-winning digital marketing programs, reservation solutions, media planning and execution. Vizergy’s platform is touted as the #1 digital marketing system – easy to use, turnkey and SMART, and continually enhanced with tools to help hotels compete and maximize revenue. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For more information, please visit Vizergy.com.