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Hotel Related Internet News Page 3

Multilingual Travel And Hotel Marketing
A person covering her face with envelopes - Source - IPPWORLD

The Pitfalls of Bad Translations and How to Avoid Them

A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.

Hotel Web Sites
Screenshot from Bally's Corporation website

Behind the Build: Bally's Corporation - By Daisy Tackett

Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.

Google Business Profile
Google app icon - Unsplash

Google Adds Hotel Rates on Google Business Profile

Google Marketing Live showcased new products to capture new travel demand, including hotel rates on Google Business Profile, feedless onboarding for Hotel Ads, and Performance Max for travel goals.

Digital Marketing Strategy
A woman in beach chair - Source Vizergy

Is AirBnB on the Decline? - By Daisy Tackett

Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!

Metasearch Advertising
A Microsoft Surface tablet - Unsplash

Remember Bing? A Different Option for Hotels to Google - PhocusWire

Few would argue that metasearch engines are not an essential showcase for your direct sales channel. According to our figures, they help to generate 5-20% of total web sales. The latest to catch this wave is Bing (owned by Microsoft) with the launch of Bing Hotel Price Ads

Hotel Social Media Marketing
Woman using social media microblogging app on her smart phone - Source Travelboom Marketing

Social Media Post Ideas For Hotels (Updated for 2022) - By Alyssa Fate

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.

Hotel Marketing Advice
Graphic - SEO concept - Source TravelBoom Marketing

Local SEO for Hotels: 12 Tips for Better Local Rankings - By Jeremy Razook

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches their wants and needs.

OTA Best Practices
A computer on a desk - Source vizergy

Understanding Distribution: OTA Channels - By Misty Wagner

With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.

Key Performance Indicators
A notepad with the words 'Key performance indicators' - Source Hotelogix

Important KPIs to Measure Hotel Performance

Tracking performance across your hotel, as well as within specific areas, is critical. Without performance-related information, you have no way to determine how well (or poorly) you’re performing in comparison to your competitors or to your previous year’s numbers. That information is critical for making decisions as wide-ranging as whether you need to hire more staff, if your marketing is effective and if you’re reaching your target audience.

Hotel Revenue Management
Graphic of a person pulling a graph with a finger - Source Hotelogix

How to Use Future Demand Data and Optimize Revenue Management

Using revenue management data science is crucial, especially during the pandemic period. Previous hotel revenue management strategies can no longer be used as a guideline as the travel industry's rebounds and restrictions continue to wreak havoc.

Hotel Marketing Strategies
Graphic - strategy concept - Source Hotelogix

Build Effective Marketing Strategies for Your Hotel and Increase Revenue

Continuously developing marketing tactics should be an ongoing task in the hospitality industry. Normally, your marketing strategy creates opportunities to connect with your audience by creating content that resonates with your target market. Additionally, using the right combination of inbound and outbound marketing allows you to engage with wider audiences.

Hotel Paid Search
A game boad with figures of people - Source TravelBoom Marketing

How Google Topics API Could Affect Your Hotel Paid Search Campaigns - By Jeremy Razook

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the what’s, why’s, and how’s of the Topics API and its effects on hotel marketers and hotel PPC campaigns.

Guest Inclusivity
A wedding couple in a hotel lobby - Source Hotelogix

How to Create an Inclusive Environment for Your Hotel Guests and Improve Bookings

Have you ever heard the term 'guest inclusivity' in the hospitality industry? Lately, it’s been generating a lot of buzz, forcing the corporate portion of the hotel industry to take notice. Hotels from far and wide are realizing how important diversity and inclusion can be. However, many organizations, especially small hotels, have no idea what guest inclusivity means.

Hotel SEO
A person in front of a laptop - Source vizergy

Expert Panel - 2021 Google Updates - By Trish Leighton

For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years.