Excerpt from The Hotels Network
From creating tailored messages to predictive personalization, let AI do the heavy lifting
“ChatGPT”, “Dall-E”, “Midjourney”, “Machine Learning”... Welcome to the age of AI! Although there's been a lot of talk about this technology since last December, at THN, we’ve been using AI in our products for years. In today's fast-paced world, hoteliers need to be able to keep up with the latest technological advances if they want to succeed in the fiercely competitive hospitality industry. Fortunately, existing tools combined with the power of AI are here to help. And wait until you hear about the newest AI innovations.
AI-Powered Personalization for Hotels
One of the biggest advantages of the latest technological advances is the ability to personalize messages for each visitor that lands on a hotel’s website. Whether it's through targeted welcome messages on the homepage, discounts in the booking engine, or exit messages trying to catch the attention of a user that is about to leave the website, automated personalization can help hotels reach their target market more effectively than ever before. With THN’s AI Assistant, hotels can now generate unique messages in a matter of seconds that resonate with guests and encourage them to book directly.
Predictive Personalization for the Win
AI-powered predictive analytics can also help hotels stay ahead of the curve. By analyzing user data and predicting trends, hotels can anticipate guest needs and preferences, and deliver a more personalized user experience. For example, THN’s Predictive Personalization solution can detect whether a user has a low or high probability of booking, and then display the ideal message for their specific situation. For low-intent users, the system presents a discounted offer to help sway them into making a booking. On the other hand, for high-intent users, it presents an upsell offer to encourage them to make a higher-value booking.
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