Excerpt from Koddi
Demand for Labor Day is showing a similar trend year over year (YoY). In 2022, interest in Labor Day travel dates started in mid-June. In comparison, 2023 experienced an earlier onset of interest at the beginning of June. At the start of August, there was an uptick in demand for 2022 that was not observed in 2023. Even without this demand increase, we expect demand to remain relatively consistent for the rest of the month.
Additionally, we are showing a boost in desktop demand (+2.4%). Despite a slight decrease in mobile demand (-3.9%), users are more inclined to book last-minute trips on mobile. In 2022, mobile experienced 2.6 times more demand than desktop in the last five days leading up to Labor Day. We expect to see a similar trend leading up to Labor Day 2023.
Demand by Location
Many locations with high demand in 2023 are experiencing a YoY increase. New York, Chicago, and Honolulu, however, are showing a decrease in demand YoY. Meanwhile, Tennessee, San Antonio, Seattle, and Grapevine are experiencing a remarkable uplift of +100% YoY.
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