Generative AI
The Potential of GPT Models for the Travel Industry - By Rudy Daniello
It can be difficult to get a firm overview of what GPT (Generative Pre-trained Transformer) models might mean for the future of the travel industry or, indeed, humanity. While many commentators have an opinion, there are comparatively few experts in the field able to offer definitive insight. I do not pretend to be one of them, but by being a fierce and 'greedy' observer of what is happening in the tech field and in the travel industry, I can see all the potential but also the current limits of the tool.