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Topic - Cendyn


Artificial Intelligence

How AI Will Affect Paid Search for Hoteliers - By Valentina Suarez

Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads.



CRM Platform

How to Stay on Top of Your Guest Feedback

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction. So, let’s dive in and explore how hoteliers can stay on top of guest feedback and reap the rewards of a happy, loyal customer base.



Bleisure And Staycations

Downloadable Guide - 5 Tips to Transform Your Hotel into a Staycation Haven

Many travelers are looking for ways to cut costs while still enjoying quality time with family and friends this summer, including staycation offers that allow them to stretch their vacation budget further by staying closer to home. Keep your property top of mind with our top staycation strategies.




CRM Platform

5 Ways to Boost Your Hotel Sales Productivity with a B2B CRM

The saying 'change is the only constant' is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition.


CRM Platform

How Your Hotel Can Capitalize on Business Travel Rebound & Bleisure Travel Trends

The recovery of business travel and the evolution of bleisure travel globally highlights the importance of adapting to changing travel trends. Hotels that proactively embrace these trends and tailor their offerings accordingly position themselves as forward-thinking and customer-centric. This adaptability allows hotels to stay relevant and appeal to the evolving preferences of modern travelers.


Google Analytics

Why the Cendyn Booking Engine is the Perfect Fit for Google Analytics 4

It’s an exciting time in the world of analytics, and the topic on everyone’s minds is the evolution of one of Google’s flagship products, Universal Analytics. The platform is evolving to fit the new data landscape, with the new version, Google Analytics 4, built around the customer journey and events rather than cookies and invasive tracking methods.