In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal.
Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads.
In the fast-paced world of the casino hotel industry, one crucial aspect has remained stagnant for too long – the reservation process. Manual and disjointed systems have led to inefficiencies and customer dissatisfaction.
Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction. So, let’s dive in and explore how hoteliers can stay on top of guest feedback and reap the rewards of a happy, loyal customer base.
Expedia’s new loyalty program, 'One Key Cash' has sparked interest among hoteliers worldwide, and for good reason.
Many travelers are looking for ways to cut costs while still enjoying quality time with family and friends this summer, including staycation offers that allow them to stretch their vacation budget further by staying closer to home. Keep your property top of mind with our top staycation strategies.
Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired.
The saying 'change is the only constant' is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition.
The recovery of business travel and the evolution of bleisure travel globally highlights the importance of adapting to changing travel trends. Hotels that proactively embrace these trends and tailor their offerings accordingly position themselves as forward-thinking and customer-centric. This adaptability allows hotels to stay relevant and appeal to the evolving preferences of modern travelers.
It’s an exciting time in the world of analytics, and the topic on everyone’s minds is the evolution of one of Google’s flagship products, Universal Analytics. The platform is evolving to fit the new data landscape, with the new version, Google Analytics 4, built around the customer journey and events rather than cookies and invasive tracking methods.