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Topic - OTA Insight









Competitive Benchmarking

Unlocking Hotel Growth: Harnessing Data Driven Benchmarking to Outperform Competitors

For revenue managers, there has been a real shift in the landscape, making benchmarking an even more important tool to turn to. Faced with more layers of complexity, and fast-moving competitors, it has become more difficult to track how your performance measures up against your market in a way that matches the dynamic nature of the modern hotel industry landscape.