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Topic - OTA Insight Page 2



Market Report China

Chinese Tourists Are Back Travelling, but What Can We Expect from the Rebound?

When China’s long and lockdown-laden journey away from COVID finally reached its culmination in late 2022, the global travel industry breathed a sigh of relief. The fastest-growing, and one of the top per capita spending markets, was back in play. The expectations are sky high, but will those wishes match reality and will we see a resurgence in Chinese tourists travelling throughout 2023?