Hoteliers are now fully embracing the need to be more adaptable as the changes to travel continue to unfold
The industry must find a way to work around this unpleasant reality, says Steve Endacott
Demand for international travel has plunged in the week since the omicron Covid-19 variant emerged as a global concern.
A Shift in Sales Focus for Travel Agents and Travel Advisors
As travel recovery continued in the summer, the online travel giants scrutinized their marketing investment to take advantage of, and drive, momentum in Q2 and beyond. Booking Holdings, Expedia Group and Airbnb looked to what they already had in terms of their existing customer bases and continued to put marketing dollars elsewhere, hopefully to bring in new travelers.
Business travel has a place in the post-pandemic, net-zero future, argues Rick Lewis of BCG
Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months, according to data from digital ad intelligence platform Pathmatics.
The travel agency community continues to see encouraging signs of recovery from the Covid crisis, with many reporting sales near 2019 levels. Considering 2019 was the best year on record for many advisors, that's great news.
We are all that kid in the back seat, knowing we haven't arrived but unable to stop asking if we're there yet. Does the stream of border openings, cruise restarts and lifting of protocols, quarantines and mandates mean that arrival at our destination - the unequivocal recovery of the travel industry - is imminent?
Whether from novelty or necessity, travel providers have adopted robots, drones and other technologies to make travel safer, more interesting and arguably better for consumers. Safety is the top concern for travelers today, and the travel industry appears ready to meet that requirement with new technologies.