Excerpt from Travel Weekly
A Shift in Sales Focus for Travel Agents and Travel Advisors
Prior to the pandemic, travel advisors were seeing growth in the all-inclusive market, and Covid-19 appears to have boosted their appeal. In 2018, all-inclusive resort bookings made up 13% of travel advisor revenue. This year's survey shows all-inclusive resort bookings grew to constitute 21% of agency revenue in 2020, the top category for the year, moving ahead of air travel and ocean cruises, which fell by 6 and 4 percentage points, respectively. And as travel rebounded in 2021, all-inclusive resorts reflected the second-biggest sales revenue gain, compared with 28% in 2020.
It makes sense: The bubble-friendly, full-service and close-to-home qualities of all-inclusives, many of them in visitor-friendly Mexico, made them an attractive pandemic choice. Hotels also fared well relative to other products advisors sell. Their share of agency revenue climbed 4 percentage points in 2020, to 13%, and from 2020 to 2021 hotel sales increased 22%.
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