In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.
The hotel channel manager wins recognition for its ‘Marketing of Innovation’
Tools to help destination and resort marketers stay on-brand
In the old days, paid media – broadcast television, radio and print – was the way to get your strategic message out to a large audience. Most of your spend went to these mass media, and even though only a small percentage of the large consumer base responded, it was enough to fill your hotel or create long lines at the gates. The idea of investing in owned media was an afterthought, typically funded with the spare change left from the mass media buy. This model simply isn’t working anymore.
New media models focus on engaging travel consumers
Cendyn Partners with Vipe Inc. to Deliver Personalized Videos to Increase Sales for its Thousands of eProposal Users
Customer Centric Marketing helps create that critical Relationship and Memorable Experience
Uncover key insights for a relevant promise of value