The hotel channel manager wins recognition for its Marketing of Innovation
The company achieved the title for effective marketing communications and clear product positioning for the launch of its online guest review management tool for hotels - RTSuite Review. This new platform enables hotels to manage their brand reputation and interact directly with guests across multiple hotel review websites.
This migration allows each hotel greater access and control in the company's distribution strategy. To do this, NH Hoteles has used the RTConnect channel management technology. More than 200 hotels (now using RTSuite) will migrate their data to the new platform and so enable the hotel chain to have more immediate control over price management, as well as becoming more visible for online travel agents and easier and clearer for managing occupancy and improving the hotel chain's performance.
The award-winners were announced at CeBIT, Germany with eRevMax among the successful applicants. The European Seal of e-Excellence is widely known for promoting Information and Communication Technology (ICT) and digital companies with an excellent track record in the marketing of innovation. The Seal has been awarded annually since 2003 by the European Multimedia Forum (EMF) and its Partner Associations.
Over the past 12 months, eRevMax has put key focus on new product development as well as further consolidation of existing products to enhance efficiencies for its hotel users. The company has also completed various integrations with other hotel technology providers to offer seamless solutions to the industry.
eRevMax’s CEO Sascha Hausmann was pleased when informed about the win and said, "To be recognised by the European Seal of e-Excellence for the third consecutive year proves our continuous commitment to creativity and uniqueness for our products and marketing initiatives. The launch of RTSuite Review achieved a lot of attention and to be a Gold category winner within this award further strengthens the concept of this product and the benefits it provides. With many new product development projects in the pipeline, we promise to continue offering innovative solutions to cater to current and future online distribution demands of hoteliers.
Ragnar Strerath, Division President RTConnect, was present to collect the award on behalf of eRevMax.
Related Links: http://www.seal-of-excellence.org/winners2011
About eRevMax International:
Founded in 2001 and operating in over 65 countries, eRevMax has created a suite of products which has changed the landscape in which hotels distribute their inventory worldwide. The main suite of products offered under the ‘RateTiger’ brand has become the industry's benchmark for successful tools enabling online distribution management. It continues to be eRevMax’s core objective to bring revenue maximization to the hospitality industry through 'next generation' innovative e-products.
For more information please visit http://www.ratetiger.com. For further information, please contact:
Ryan Haynes
Marketing Manager, RateTiger
Tel: +44 (0) 7825 66 15 75
Email: ryanh@ratetiger.com