Subscriptions are shaping up to be the new new thing in loyalty programs.
A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn.
Hotel Brands Drive Loyalty Among Less-Frequent Travelers
Radisson Hotel Group has today announced its new Radisson Rewards loyalty program which will open doors for guests to enjoy valuable and exclusive benefits faster, with VIP members advancing to the highest tier twice as fast as before.
Hotel companies are redesigning their loyalty programs to meet the changing consumer demands. Read on to know more.
Hoteliers need to ask themselves a few questions: What type of guests are staying at your hotel? What are they looking for when they stay? Determining who your guests are and what they want will help you create the right system to reward them.
Judging from discussions at the Americas Lodging and Investment Summit, 2022 will be a year of widespread changes to hotel loyalty programs, and there will be fierce competition to enlist new members.
Hotels Struggle To Do More With Less for Guests Who Want More For Less
Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash. Is your property on the ball with loyalty?
Achieving customer loyalty is the Holy Grail of hoteliers.