Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
TravelBoom released its annual Leisure Travel Trends Study. The findings uncover the influence of an ever-changing economy on travel choices, increases in online bookings, an increased frequency of vacations, and the most sought-after amenities when booking.
It’s finally here! The 2023 Leisure Travel Trends Study. We asked travelers a series of open-ended questions to help uncover hidden objections that prevent someone from booking a stay. What we found was not surprising, but what was surprising was how uniform the responses were to the question, 'What is one thing a hotel could do that would convince you to book a stay?'
Today on the podcast we are joined by Mauri Berry, the Vice President of Digital Marketing, who will be sharing her insights into how the company has been able to successfully rebrand, grow, and thrive in today’s complex hospitality marketing world.
With this exciting partnership, the tourist destinations aim to enhance their online presence and engage with a wider audience, solidifying its position as a premier destination in the heart of Myrtle Beach.
Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.