Consumer Marketing
The Value of the Understood Consumer - By Trey Williams, VP, Strategic Planning, MMGY
Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?
