The good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.
Q1 Global Travel Search Volume Up 25% Quarter-Over-Quarter, Driven by Double-Digit Growth in North America and Europe, the Middle East and Africa
Expedia Group Media Solutions Releases Q2 Trend Report for Travel Recovery
Expedia Group Media Solutions Releases Inaugural Quarterly Trend Report for Travel Recovery
9 in 10 travelers who would be comfortable booking accommodations for a leisure trip in September or October, travelers are most comfortable staying in a vacation rental (31%), followed by chain hotels (28%), and resorts (15%). Health and hygiene, along with convenience and promotions, are important factors for travel shoppers.
The findings, from a multi-national study commissioned by Expedia Group Media Solutions and conducted by Luth Research, spotlight the behaviors, influences, resources, and preferences of American, British, Chinese, German, and Indian bleisure travelers or business travelers who extend their trip for leisure.
Hotels in France, Germany and Italy Can Now Benefit from Proven Search Placement Offering