Peachtree Hospitality Management announced the appointment of Caroline Royster to vice president of business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. She will report to Patrick Short, PHM's president.
“We're pleased that Caroline is joining our team with a focus on expanding our already significant third-party management services business,” said Short. “With a proven hospitality track record, Caroline brings a wealth of expertise and strategic vision to Peachtree. We look forward to the exciting opportunities and achievements that lie ahead under her guidance."
Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience. She most recently served as vice president at R.M. Woodworth & Associates, a hotel advisory company. Before that, she was head of business development for Legacy Ventures, a hospitality developer, owner and operator responsible for identifying, underwriting and analyzing acquisition, ground-up development and third-party management opportunities. Royster has also held leadership positions with PKF Consulting USA/CBRE Hotels, TPG Hotels & Resorts, and Goldman Sachs & Co.
Royster holds a Master of Science in Hospitality Management from Florida International University and a Bachelor of Science in Business Administration from Bucknell University.