Minor Hotels has announced the expansion in Europe of its Avani brand. Part of a strategic expansion of the brand into new regions of operation, Avani will add five properties in key cities in Europe – one in Spain, two in Italy, one in Germany and next year, one in the Netherlands. Coinciding with the European expansion, Avani will also launch in Central and South America with hotels to be added in Mexico and Colombia.
The first of the strategic additions will see Avani make its debut in Spain in June, with the rebranded 101-key Avani Alonso Martínez Madrid Hotel. In Italy the brand will launch with the rebranding of two hotels – first the 65-key Avani Palazzo Moscova Milan Hotel in June, followed by the 144-key Avani Rio Novo Venice Hotel in the summer. Later in the year Avani will also debut in Germany with the rebranded Avani Frankfurt City Hotel with 256 keys.
Also in Europe, Avani will enter the Netherlands in 2024 with the launch of a 163-key hotel in Amsterdam: the rebranded Avani Museum Quarter Amsterdam Hotel, located in one of the Dutch capital’s most vibrant districts, will join the brand’s portfolio in Q2 next year.
The company is also preparing to introduce the brand in Latin America, where two additions to the Avani portfolio are planned for later this year with two rebranded properties. Regional operations will begin in one of Central America’s leading tourist destinations with the launch of the 140-key Avani Cancun Airport Hotel in Mexico in Q3, followed in Q4 by the 66-key Avani Royal Zona T Bogota Hotel in Colombia.
According to Dillip Rajakarier, CEO of Minor Hotels, the expansion of the Avani brand’s footprint into Europe and Latin America reflects the group's strategy of continuing to expand and diversify its hotel offerings in the upscale tourist segment: “Avani is now a well-established brand in Asia, Africa and the Middle East and known for its great value proposition, its design philosophy and unique service offering. The work of recent years has prepared us to commit strategically to the expansion of Avani’s footprint into new regions of operation and marks a significant milestone for Minor Hotels.”