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Topic - Internet


Hotel Reputation Management

These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.


Online Distribution

U.S. Online Channel Share Expected to Remain Unchanged Through 2026

Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.


Hotel Web Sites

Ritz-Carlton Brand Launches New Websites

The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites





Online Bookings

How the Internet Screwed Up Air Travel - Business Insider

When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.


Google Analytics

GA4 for Hotels: Everything Hoteliers Need to Know - By Connor Zahrobsky

Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.