On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results. But will this be the doom of Google search and SEO for hotels as we know it?
Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.