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Vizergy News



Hotel Website Design

Vizergy Announces New Website for Long-Time Client - Trapp Family Lodge

The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.


Hotel Web Sites

Do You Need to Update Your Website? - By Daisy Tackett

Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.


OTAs

Putting OTAs in Your Digital Marketing Mix - By Trish Leighton

As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch, and OTA ads, there are so many channels to choose from—and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.


Hotel Call Centers

Combating Hotel Staffing Shortages - By Johanna Dykstra

'Staffing shortages' have been buzzwords in the hospitality industry for the past two years, and hoteliers and restaurants have had to get creative when it comes to keeping up with customer service. Digital marketing is the first solution that comes to mind to solve this problem, but we’ve seen some of our clients get creative to utilize websites and online media channels to promote career opportunities.


Hotel SEO

Let's Talk Search Intent and Keyword Strategy - By Trish Leighton

While many people would assume just looking up the most heavily searched phrases and integrating them into your website copy is how keyword research works, it’s actually one of the worst things you can do, and we’re about to tell you why.


Call Center Solution

Vizergy Announces New Call Center Solution Via Sabre

In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.


Jonas Software Acquires Vizergy Digital Marketing

Through the acquisition by Jonas Software, Vizergy clients can expect to see an accelerated pace of innovation, and the expansion of resources to become a global Digital Sales & Marketing service provider to the hospitality business.


Pixels And Cookies

Where Did All the Cookies Go? - By Daisy Tackett

Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024.