Gazing into a crystal ball to come up with next year’s budget is always daunting. It’s a mix of professional instinct, historical data, and future predictions that’s never perfect.
It’s especially challenging this year when one of those three ingredients is missing: historical data. With the pandemic upending historical patterns, there’s no accurate year-over-year comparison, nor are there any reliable longer-term patterns.
As you round the corner into another budgeting season (already!), here are some ways to budget plan amidst ongoing uncertainty.
Get the guide here.
About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.