Topic - Sales and Marketing

Consumer Marketing

The Value of the Understood Consumer - By Trey Williams, VP, Strategic Planning, MMGY

Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?

2023-08-24

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Marriott Bonvoy

Marriott Bonvoy to Launch India's First Co-Branded Hotel Credit Card

HDFC Bank has joined hands with Marriott Bonvoy to launch the 'Marriott Bonvoy HDFC Bank Credit Card', India's first co-branded hotel credit card.

2023-08-24

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Gen Z

Want to Reach Gen Z? Matter to Host Free Webinar Revealing the New Rules of Consumer PR

Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers

2023-08-23

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Meeting Trends

A Path to Meeting Space Utilization and Revenue - By Kristi White

In a recent HSMAI Sales Advisory Board meeting, I introduced the topic of meeting space utilization to the group for discussion. Read on for three takeaways from our dynamic discussion.

2023-08-21

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Market Segmentation

Hotel Guest Profiles and How You Can Connect with Them?

How you profile your guests - or segmentation as it is popularly called - defines the effectiveness of your marketing.

2023-08-18

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Guest Experience

8 Ways Hotels Can Boost Guest Experience

Imagine you walk into a hotel and it feels like they thought of everything just for you. Every step that you take and explore, you feel the process and journey is extremely smooth and simplified. That's what enhances the guest experience – the heart of the hotel world.

2023-08-15

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Hotel Sales

8 Strategies for Hotels to Increase Their Hotel Room Sales

In this article, we'll explore a range of proven strategies that hotels can adopt to enhance their room sales in hotels. From using digital concierge services to making the most of upselling and cross-selling hotels, each strategy contributes to boosting hotel room sales.

2023-08-11

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Marketing Communications

Why Marcomms is More Important Than Sales: Changes in B2B Buying and Selling - By Ryan Haynes

In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.

2023-08-07

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Hotel Sales Training

Doug Kennedy Announces Next Topic In His Webcast Training Series: Reservations Sales: Remember, Ring-Ring Means Cha-Ching!

Complimentary Registration Sponsored by Travel Outlook, Better Talent, and Track Hospitality Software

2023-08-04

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Hotel Sales

6 Hotel Sales Strategies to Increase Occupancy and Revenue

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

2023-08-03

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