Excerpt from PhocusWire
Following Prime Minister Boris Johnson’s announcement last week that the United Kingdom would begin easing lockdown plans – with all restrictions lifted starting June 21 – short-term rental bookings for the summer months have boomed.
According to data from short-term rental software provider Guesty, reservation volume jumped 88% over reservation volume the week prior. From February 22 to 28, booking volume was 160% more than the average weekly reservation volume seen in the U.K. throughout the duration of the COVID-19 pandemic.
For the summer months of June, July and August, short-term rental bookings in the U.K. are 36% higher in 2021 compared to the same period in 2020.
The data shows that the uptick is directly tied to the U.K.’s roadmap announcement: Earlier in February, summer reservation volume was actually 35% lower than summer reservation volume in 2020.
Currently, June 2021 reservation volume is 20% less compared to June 2020, while July 2021 shows 14% more reservation volume compared to the same month last year. August 2021 shows 53% more reservation volume compared to August 2020.
Guesty, which analyzed booking patterns across platforms including Airbnb, Booking.com, Vrbo and Tripadvisor, also shows that average nightly rates will increase throughout the summer months. For June 2021, average nightly rates sit at £184 per night, up 58% from June 2020.
July sees an average nightly rate at £222 per night, up 53% from July 2020, and August 2021 average nightly rates are the highest of the three months – at £229 per night, up 34% from August of last year.
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