Brand Marketing
Why Marriott Bonvoy Wants Everyone to Know It's More Than Just a Hotel Chain - Digiday
Marriott Bonvoy wants people to know that its more than just Marriott - the hotel chain actually has 30 brands under its umbrella and 500 boutique hotels. To get the message across to younger consumers, Marriott Bonvoy is taking an educational approach to its advertising to showcase the various experiences across its offerings.