54% of Europeans aim to make a trip before the end of July 2021, revealing the strong pent-up demand to resume travel
Pandemic effect has wreaked havoc on industry performance
Despite continuing lockdowns, Europeans are progressively interested in trips during the second quarter of 2021 as COVID-19 vaccines are rolled out. That is according to the latest report from the European Travel Commission (ETC) 'Monitoring Sentiment for Domestic and Intra-European Travel – Wave 4' featuring data collected in December 2020.
A new surge in Covid-19 cases and the reintroduction of travel restrictions have halted European tourism recovery with international tourist arrivals to Europe down 68% halfway through the year relative to 2019.
According to the European Travel Commission’s (ETC) latest quarterly report 'European Tourism: Trends & Prospects', the global health crisis has left the tourism sector in Europe facing a crisis like no other, with heightened uncertainty surrounding its recovery. Latest forecasts indicate that travel to Europe is expected to be 54% lower this year than in 2019.
Generation Z Travellers believe that tourism benefits local communities, while also being aware of the personal benefits of travel, such asunderstanding other cultures and building life experiences and self-confidence. These were just two of the findings revealed in the study published by the European Travel Commission (ETC) aimed to understand the travel motivations and the broader world view of Generation Z.
Results of the latest Long-Haul Travel Barometer (LHTB) indicate that confidence for travel to Europe in summer 2020 is weak across all six markets monitored. What is significant, however, is that after more than two months of confinement, citizens in some of the markets are finally starting to dream of resuming travel. Whether their plans will become a reality will ultimately depend on the development of the COVID-19 outbreak over the coming months, and the travel restrictions in place.
Europe is planning a programme of educational conferences and matchmaking events to promote itself as a tourist destination to some of the world’s most important outbound travel markets. The programme, named Partnerships in European Tourism, will see a series of eight conferences and business-to-business matchmaking events, taking place within the EU and in the target markets of China and the USA.
International tourist arrivals to European destinations grew steadily by 5% half way through the year proving exceptional resilience to current geopolitical agitations and slow economic growth in the Eurozone.
Latest data confirm solid growth of the European tourism sector in 2015 driven by continued demand from both intra-regional and long-haul markets.