When asked how many leisure trips to specific destination types Americans anticipate taking in the next 12 months, the highest number on average was to cities/metro areas (1.7). followed by small towns (1.4) and beach destinations (1.3).
Wariness about the travel industry can be seen in American travelers’ predictions about what will happen in 2023. Yet they remain very excited about their travels ahead - from capitalizing on dream trips to enjoying more authentic experiences.
With Japan reopening its borders to tourism on October 11, 2022, for the first time since the initial lockdowns of the COVID-19 pandemic, we were curious about how interested American travelers are in visiting Japan in the next year.
Economic anxiety is increasing, and a period of more cautious travel spending appears imminent. Fortunately, holiday season trips and the near-term outlook for travel remain healthy.
Amidst the hubbub around the midterm elections and continued whispers around recession fears, American travelers quietly passed a milestone in the COVID-19 pandemic in the most recent The State of the American Traveler study, fielded from October 15-22, 2022.
Economic anxiety is increasing, and a period of more cautious travel spending appears imminent. Fortunately, holiday season trips and the near-term outlook for travel remain healthy.
For our Fall 2022 Segments Edition, we looked at trending traveler profiles from The State of the American Traveler’s extensive database—including Adventurers, Wellness-Seekers, Gen Z, Visiting Friends & Relatives, and Luxury-oriented travelers. Since the latter is of particular interest to many right now, following is a summary of the latest travel behaviors and psychographics.
Do Americans see travel as a worthwhile investment even in the face of a recession? Many say yes—even viewing travel as essential spending. Meanwhile, American travelers seem to be experienced with considering and adjusting for natural disasters when it comes to travel planning.
Fully 62% of American travelers took at least one overnight trip between mid-May and mid-August. As was the case last month, 40% of these summer travelers reported experiencing at least one service issue on their trips, with problems caused by staffing shortages topping the list.
Air travel woes and service shortages are providing some reasons for Americans not to increase their travel, but not more so than looming financial concerns.