Building on the findings from our Path to Purchase research, the latest installment of our quarterly Traveler Insights report looks at Expedia Group’s exclusive first-party traveler search and booking data to show shifting demand patterns and changing traveler behaviors.
Despite rocky economic conditions and pressures within organizations to cut down on travel costs, business travel is making an unexpected and robust comeback.
Strong outbound growth from US Travellers - US Domestic Travel & Tourism market demonstrates its resilience - Millions more American jobs since 2021
Strong travel growth spurred rise in sector investment in 2022 Asia-Pacific and Africa see investment up 161% in 2022 over 2000
Domestic bookings are up 4% and international bookings are up 44%.
According to Expedia, flight searches for fall are up 15%, and hotel searches increased 20% compared to fall 2022.
For many loyalty and rewards program members, earning rewards outranks the cost of traveling. Nearly half of travelers in such programs (44%) prioritize earning rewards over finding the lowest costs when traveling, demonstrating the value that these travelers place on their loyalty programs.
Canadians Are Willing to Incur Debt and Reduce Their Grocery Expenses in Order to Travel
As Americans report lower anticipated travel budgets, they predict there will be less price gouging by travel companies. Meanwhile, on the marketing front, TikTok and podcasting continue to grow their reach as resources for travel inspiration.
The new age of business travel is intentional, with employees increasingly emphasizing work-life integration and changing dynamics