Love them or loathe them, as the travel world re-opens, influencers are back on the move. That's welcome news for some hotels like the Langham on New York's Fifth Avenue. But not all hotels share O'Brien's enthusiasm.
Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests.
When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests.