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Hotel Marketing Advice

Bad Habits: 5 Things Hotel Marketers Should Stop Right Now

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel. Today, we want to turn things around and recommend a few things NOT to do!







Advertising Is The Tax You Pay For An Unremarkable Product

The GM Checklist for Hotel Marketing

The cost of guest acquisition is on everyone’s mind these days, which means GM’s are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments.



Rethinking Instagram

Why Every Flagged Hotel Should Be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property to a unique travel experience not found anywhere else. The content is universal, shareable and easily understood by a wide range of audiences.