Digital Transformation
How Digital Transformation is Facilitating Servitization in the Hospitality Industry
The hospitality industry is currently undergoing a digital transformation that is raising the bar for customer service. Modern guests are looking for a hotel experience that puts their needs first, starting with the selection of the destination. They crave novel experiences, expedient customer service, and the ultimate level of comfort, among other things. These expectations are ever-evolving, so hotel operators need to find ways to keep up.
