As voice assist becomes more common, how does it affect the way consumers search for products online? Wharton’s Shiri Melumad has the answer in her latest paper, which looks at the difference between spoken and typed search queries.
Milestone’s Take: Search Generative Experience impact and how your business needs to adapt
Will clarify the price used as a reference when discounts are advertised on the platform, as well as the fact that reviews are not verified on Google Hotels; Accept the same transparency commitments as other big accommodation platforms as regards the way it presents information to consumers, for example, on prices or availability.
A travel body representing global distribution systems and online travel agencies has called for further action against Google, after a European court upheld a €2.42 billion fine imposed on the tech giant.