Executives with Google, Meta and Amazon agreed how travelers book online is shifting, particularly as Gen Z grows more prevalent, and they shared insights during the 2023 Revenue Optimization Conference on how to make the most of that change.
Travel will become 'a more conscious act', one that we’ll put more thought into than we did before the pandemic.
A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand.
A new report from travel data experts, Sojern, reveals that two major behaviour shifts are rising in the hotel and travel bookings space, as consumers have more tools and technology at their disposal, than ever before.