Hotel Brokers
Hotel Broker Vs. Trusted Advisor - By Robert J. Webster
When I first started out in hotel brokerage back in the late 1980s, the market was unsophisticated and had not adopted the fiduciary focus that was required to establish trust. Consequently, the term hotel 'broker' had mostly a negative perception. In this article, I would like to distinguish the difference between the negative connotation of 'broker' from the role of a trusted advisor.