Recapping the first quarter, executives from public hotel companies and others in the travel industry shared international travel trends that are driving optimism for the rest of the year.
Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course?
A new in-depth data dashboard highlighting the recovery of travel demand across flights and hotels, as well as revealing the shifting intentions of travellers through online travel searches, has been launched by the World Travel & Tourism Council (WTTC).
U.S. Travel Association Launches Travel Tax Institute, Releases Research Showing Travel Taxes Affect Travel Plans, Spending Decisions
Global online travel leader discusses market trends and industry outlook with Bay-Area hotel partners at revenue management summit
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social media and the mobile Web, mobile-obsessed consumers and customer review enthusiasts, and significant revenue leakage from hotels to OTAs in the form of abnormally high merchant commissions. These challenges led to a fundamental shift in hotel Internet marketing tactics, including the need for multichannel marketing, engaging the new breed of on-the-go hyper-interactive travel consumers, and a smarter approach to analytics to determine what really works for hoteliers with limited marketing dollars available.
Future bookings for both sectors show average double-digit increases through Q1 2011
Index Shows Decreased Negotiability for North America; New Advance Purchase Advisory Highlights Value of Booking Flights Early
Corporate travel continued to rebound at a rapid pace through August 2010, with a double-digit increase year over year in overall demand, according to a third-quarter update released today to the 2010 Industry Forecast published in October 2009 by BCD Travel consulting unit Advito. Underlying the aggregate, however, demand levels continue to vary significantly from region to region.
PricewaterhouseCoopers' U.S. lodging forecast expects the lodging recovery that accelerated in the first half of 2010 to gain further traction during the remainder of 2010, as increasing demand begins to rebalance pricing power.