Travel Marketing
Less Than 20% of Consumers Are Influenced to Book Travel by Marketing Campaigns
Persado Study Highlights Missed Opportunities for Travel Marketers
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Topic - Travel Marketing
Travel Marketing
Targeting Alternative Travel Audiences in the Absence of Major Source Markets - By Juan A. Gomez
'Amid the ongoing absence from the global travel landscape of certain major source markets such as China and Russia, destinations should target alternative audiences to cover shortfalls in total tourist arrivals', says ForwardKeys’ Head of Market Intelligence, Juan A. Gomez.
Travel Marketing
Creating Conscious Inclusion in Travel Marketing - By Jenn McCarthy
Travel brands are uniquely positioned to open the world to more people, including travelers of different gender identities, ages, abilities, ethnicities, religions and sexual orientations to experience and connect with new cultures, ideas, and landscapes. And travelers are looking for travel brands to be more inclusive and representative, according to data from the Inclusive Travel Insights Report.
Travel Marketing
Marketing Efficiency Improves for Travel Giants As Revenue Outpaces Expenses - PhocusWire
While overall marketing spending (reported by Airbnb and Expedia Group as both sales and marketing) is up for all three online travel companies, they all saw a decrease in the expense as a percentage of revenue – a key indicator they tout to analysts.
Travel Marketing
Hilton Marketer on Future-proofing the Travel Industry - Campaign Asia
The motivation behind travel has changed, says Ivy Esquero, director of integrated marketing, sales, and product enablement at Hilton Hotels.
Travel Marketing
Travel Marketers Are Stepping Up Their Marketing Efforts - Travel Weekly
After two years of relaunches and pauses, suppliers and the trade are ramping up marketing again, convinced that the time is right to engage a (mostly) vaccinated and (definitely) pandemic-weary public.
Travel Marketing
Rebuilding Business Travel: Duty of Care and Sustainability Takes Center Stage in Europe, Middle East, Africa - By Anna Kofoed
Our recent e-book, 'Rebuilding Business Travel – Insights from the global TMC leaders on the business travel industry outlook and recovery strategies for 2022' delves deep into the opportunities and strategies for TMCs across the globe to secure recovery and growth.
Travel Marketing
How Travel Brands Must Deal With Reimagined Audience Archetypes - Entrepreneur
The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.
Travel Marketing
Luxury Travel Marketing - Travel Advisors - Luxury Travel Advisor
Luxury Travel Advisor caught up with Alexis Romer, vice president of sales for the Luxury Travel Industry at Marriott International Luxury Brands and Tristan Dowell, global vice president for Luxury, Lifestyle & Leisure for Hyatt Hotels Corporation to get the pulse on how they are working with travel advisors as we turn the corner on the pandemic.
Travel Marketing
How Do Cities Bring Back Tourism? - Worth
For certain U.S. cities that rely on tourism revenue, 2020 was a devastating blow. But they’re finally bouncing back thanks to creative ingenuity.