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Microsoft $10 Billion OpenAI Investment is a Potential Threat to Google Search Engine Leadership

Microsoft’s $10 billion OpenAI investment will help Bing revolutionize search algorithms and potentially dethrone Google as market leader, according to GlobalData. The data and analytics company notes that this investment could give Microsoft a first-mover advantage in search engines, with the artificial intelligence (AI) powered conversational capabilities potentially challenging Google’s current leadership in the market.








Microsoft, Yahoo! Make Search Deal

Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.