Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.
It’s an exciting time in the world of analytics, and the topic on everyone’s minds is the evolution of one of Google’s flagship products, Universal Analytics. The platform is evolving to fit the new data landscape, with the new version, Google Analytics 4, built around the customer journey and events rather than cookies and invasive tracking methods.
Google is introducing the next generation of Analytics, Google Analytics 4. (GA 4) From 01 July 2023, standard Universal Analytics properties will no longer process data.
Not only is it in your hotel’s best interest to take control of your data, but new technology is making it easier than ever to get started. Take a look at the benefits you’ll be able to enjoy and the steps you should be taking.
In 2020, Google announced that all websites worldwide would need to upgrade to its latest analytics platform, Google Analytics 4. Tambourine has completed the upgrade to over 1,000 hotel, restaurant, and destination website clients, well before Google's cutoff date of July 1, 2023.
For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable. And yes: it really is that different!
After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website is drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item.
Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free!
Companies in the travel, hospitality and tourism trades grappling with recession impacts on marketing budgets and trying to determine how to best stretch scant marketing funds to sell products worldwide can now apply for no-cost mathematics-assisted 2012 Online Marketing and Offline Marketing Mix Plans from Global B2B Communications.
This is an excerpt from the new e-guide, The Hotelier’s Guide to Online Reputation Management, available for download at www.danieledwardcraig.com.