Recently I met with the HSMAI Marketing Advisory Board and shared key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.
Updated for 2022: In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be authentic, share your brand, build a following and engage with both past and potential guests.
In this post, we will not be talking about why you should be on social media. Instead, we focus on how you can get in front of this audience in a manner that gets you desired results.
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.
Hotel giant Marriott has secured a massive 93% share of voice on paid-for social media advertising against four rival chains.
More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media.
We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost? Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough.
Before you dismiss social media as being ineffective, revisit your strategy, especially now. Are you making these common mistakes?
Guest experience extends much further than just what happens on property. Social Media is a perfect place for hotels to build connections with existing and potential hotel guests and enhance their hotel experience.
There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.