Skip to main content
Advertisement

Topic - Market Report U.S.



Market Report U.S.

A Focus on the Margins: US Hotel Performance in the First Half Of 2023 - By Laura Resco

Hotels in the United States saw general pressure on profit margins in the first half of 2023, with Gross Operating Profit (GOP) margin falling by 1 percentage point compared to the same period in 2022. A closer look at brand-scale performance reveals that the extremes were particularly affected: the luxury and midscale & economy segments exhibited the greatest year-on-year margin declines.






Market Report U.S.

STR and Tourism Economics Lower Growth Forecast for U.S. Hotels

For 2023, growth in revenue per available room (RevPAR) was lowered by 0.5 percentage points, due to a 0.6ppt downgrade in occupancy growth. For 2024, the RevPAR growth projection was also lowered 0.5ppts on a 0.5ppt downgrade in occupancy. Average daily rate (ADR) was upgraded 0.1ppts for 2023 but kept flat for 2024.