Wariness about the travel industry can be seen in American travelers’ predictions about what will happen in 2023. Yet they remain very excited about their travels ahead - from capitalizing on dream trips to enjoying more authentic experiences.
With Japan reopening its borders to tourism on October 11, 2022, for the first time since the initial lockdowns of the COVID-19 pandemic, we were curious about how interested American travelers are in visiting Japan in the next year.
Economic anxiety is increasing, and a period of more cautious travel spending appears imminent. Fortunately, holiday season trips and the near-term outlook for travel remain healthy.
European Tourism Resilient in Face of low Consumer Confidence
Economic anxiety is increasing, and a period of more cautious travel spending appears imminent. Fortunately, holiday season trips and the near-term outlook for travel remain healthy.
Do Americans see travel as a worthwhile investment even in the face of a recession? Many say yes—even viewing travel as essential spending. Meanwhile, American travelers seem to be experienced with considering and adjusting for natural disasters when it comes to travel planning.
Fully 62% of American travelers took at least one overnight trip between mid-May and mid-August. As was the case last month, 40% of these summer travelers reported experiencing at least one service issue on their trips, with problems caused by staffing shortages topping the list.
Air travel woes and service shortages are providing some reasons for Americans not to increase their travel, but not more so than looming financial concerns.
Rising costs continue to mean a rising impact on Americans’ travel volume potential. Current levels of concern about crime-related issues while traveling are also elevated and notable. Meanwhile, the U.S. dropping COVID testing requirements for entry has caused a surge in Americans’ likelihood to travel internationally this year.
Yes, high travel prices are having an impact although travel demand remains strong. Travelers still get their heart strings pulled by landscape and sunset images in travel advertising. As always, marketers would be wise to dig deeper into pyschographics to target their most fruitful audiences.