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Topic - Destination Marketing

Destination Marketing
Boston Skyline

Why You Should Abandon 'DMO' in 2023 - By Trey Williams, VP, Strategic Planning, MMGY

The term 'DMO' is a relic of the past. While many in the tourism industry have shifted away from the traditional 'Destination Marketing Organization' moniker to position themselves as a more modern 'Destination Management Organization' that takes a more active role in coordinating, advocating and promoting the various partners and stakeholders in their destination.

Destination Marketing
Report Cover - The Six Steps for Effective Destination Marketing in 2023

White Paper - The Six Steps for Effective Destination Marketing in 2023

In our recent 2022 Most Visited Destinations Report research, the travel demand has not subsided. These latest travel industry trends show that travel intent continues to increase: eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan to take two.

Destination Marketing

Destination Marketing Trends for 2023 - Expedia

The good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.

Destination Marketing
Vintage camera and suitcase - Unsplash

ForwardKeys - How Destinations Can Achieve a Sustainable Travel Recovery

The course of the Covid-19 pandemic has proved impossible to chart. With coronavirus cases fluctuating and hotspots emerging one after the other, the travel market has found itself in a state of flux. In this ‘New Normal’, destinations have seen their plans to reopen to tourists frustrated by new restrictions preventing arrivals in their country, and even departures from their source market(s) or even both!