This new entry point paves the way for higher intent users, greater selectivity among users, higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.
In today’s competitive hospitality business, as a hotelier, it is quite important for you to get more traffic from Google in order to generate more direct bookings. Apart from helping you decrease your OTA dependency, it also helps you save on commission amount. Yes, we are talking about the importance of Google Hotel Ads (GHA) here. And to achieve this, you must increase your hotel’s visibility on Google Ads.
Let's say you want to take a quick getaway trip in the near future, but you don't want to take the time to look through numerous date ranges to find the best rates for your hotel stay. When you finally decide where you want to go, you want to find a fair price.
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.
As an authorized integration partner for Google Hotel Ads, eZee is gathering immense response from hoteliers to join the program. The program enables hoteliers to generate more direct bookings and increase global reach.