On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Kimpton Hotels & Restaurants released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.
Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy - with customers in the United States posting over 500 million tweets a day, and over 400 million uploads on Instagram - how can a company sift through this information to make a meaningful connection? In our paper, we describe the process Luxury Hotel Company X embarked on to harness social media postings to better manage their experience in real-time.
With more than 800 million monthly active users and 52 minutes of average daily view time, TikTok is the hottest new addition to the social media scene.
With millions of daily users, Twitter is a powerful tool to showcase your cafe or restaurant. Are you reopening the patio? Firing up the smoker for weekend brunches? Making Tuesday a pie night? You can share the breaking news about your specials and new menu items, promote events and engage in conversations with your followers and the foodie community, as well as listen for the overall sentiment and trends in your industry.
In case you missed it, here are some key updates from the big guns – Google, Facebook and YouTube – and emerging trends that you should care about.
A fully integrated Personalization product within the company’s content management system (CMS) uses guest intelligence to create customized website content. Delivering extremely relevant, personalized content for travel shoppers is the key to creating meaningful customer experiences and boosting online conversions.
Consumers want to connect with brands through social media and communicate their experiences to other social followers. They frequently look to social media for information on hotels and restaurants. Thus, it is crucial to make sure they have a positive first impression.